Notes on Made to Stick

The book Made to Stick and its SUCCESs paradigm are important for teaching.

It states that coherent stories will be recalled best, in particular if shaped according to the following principles:

Made to Stick [Heath2007] attempts to condense the key factors for having ideas stick into a catchy paradigm SUCCESs:

Simple

Unexpected

Concrete

Credible

Emotional

Stories

 

References

[Heath2007] Chip Heath and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die. Random House, pp. 291, ISBN: 978-1400064281, January 2007.

[Kahneman2011] Daniel Kahneman. Thinking, fast and slow. Allen Lane, pp. 512, ISBN: 978-1846140556, November 2011.